Friday, September 13, 2024

Common App launches 2024–2025 direct admissions program

 By Common App September 05, 2024

Arlington, VA – Today, Common App launched its direct admissions program for the 2024–2025 application season with 117 member colleges and universities. Beginning this month, first-generation and low and middle-income students who are college-interested will receive proactive admissions offers. New to the direct admissions program this year is the ability for students to regularly see, learn, and act on their offers directly in the application. Common App Direct Admissions also includes outreach and resources to counselors and families with students receiving direct admissions offers. 

“As we continue to work toward our moonshot goal of increasing the number of low- and middle-income students applying to postsecondary opportunities, it’s imperative that we find ways to change the narrative about college from one of scarcity to one of opportunity,” said Jenny Rickard, President & CEO of Common App. “With today's launch of our 2024–2025 Common App Direct Admissions program, even more students will know they are worthy and welcome on a college campus.”

With today's launch of our 2024–2025 Common App Direct Admissions program, even more students will know they are worthy and welcome on a college campus.

Jenny Rickard, President & CEO of Common App

Common App has piloted a direct admissions program since 2021, extending admission offers to students who created a Common App account and provided enough academic information– but had not yet completed all–of their open applications. The organization launched its full-scale program last year, offering over 400,000 first-generation and low-income students direct admissions from 71 colleges and universities. Results showed that 3 out of 4 students who added a school to their college list upon receiving a direct admission offer applied to that school.

Common App’s direct admissions program is one of the many ways the organization is expanding the students it serves through its Next Chapter, with a moonshot goal to close its equity gap for low- and middle-income students accessing postsecondary opportunities by 2030. 

The participating Direct Admissions members come from 35 states. Participating North Carolina university are: Methodist University, University of North Carolina Asheville and Wingate University.